The most important e-commerce trends for 2023 and 2024? We list them for you! 👇

Now is the time to determine the strategy for the coming year and make investments that will allow you to grow even more next year.

1️⃣ Online sales are the new norm: customers search and buy online, unless there is no other option.

2️⃣ Mobile only instead of mobile first: the online purchasing experience of mobile shopping has been improved, so that all the focus is on mobile.

3️⃣ Social media claim a leading role: the first customer contact begins via social media.

4️⃣ Retention marketing is given a high priority: focus on more and more profitable sales to existing customers.

5️⃣ AI is taking shape within e-commerce: the goal is to better serve and retain visitors.

6️⃣ Sustainability has passed the stage of greenwashing: if you do not practice sustainable entrepreneurship, you will lose out to your competitors.

7️⃣ Brake on profitability and growth due to tight labor market: retaining and engaging staff deserves top priority.

In order to grow, it is important to look ahead and make choices now that can influence the success of the coming year. Although it is difficult to predict the future, it is important to recognize certain trends and respond to them.